Avid is going to discontinue the express pro, and lower the price of media composer to 2495 $, existing express pro costumer can upgrade for $495.
Avid is still going to have the academic price at 295$.
The lowering of the price at around 50% makes the different in price between Fincal cut and Media composer smaller, and that makes Avid more competitive.
Avid is also going to work more on communication to te customer, since that's a big wish from many customer.
Per
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